Are you ready to transform into an authoritative brand that will attract your ideal clients and give prospects a reason to choose you over your competitors? The BrandMap™ helps you standout as THE trusted leader in your field so you can compete on value not price. It gets to the heart and soul of your brand and provides a clear strategy that maps out each step you need to take to get your prospects to know, love, trust and book you.
During our 90-minute virtual (Zoom or telephonic) session we'll cover the following:
Evalute Your Business Goals
To create a clear and direct roadmap to success, you must know exactly where you want to go. We'll breakdown your business goals and create a brand develpment strategy that outlines each step to get you there.
Identify Your Target Audience
You can't be everything to everyone, right? To build an effective brand strategy, we need to know exactly who your target audience is. We'll create a client persona and tailor your mission and message to match their exact needs.
Create Your Brand Mission Statement
We'll develop a mission statement that reflects your whys - why you do what you do? why you get up every day? We'll develop a statement that clearly identifies the value your business provides and why it exists.
Identify Your Competitors
During this step, we'll identify direct competitors in your market and evaluate how your business differientiates and what you need to do to convince a potential client to book you over them.
Develop Your Brand Message/Elevator Pitch
We'll create a 1-2 sentence message that conveys who you are, what you offer and why people should care.
Outline Your Brand Positioning
We'll focus on how your products and/or services are unique to your business and the value your clients will receive as a result of working with you.
Develop Your Brand Voice
Your brand voice is the tone you use to communicate with your audience. We'll create a tone that resonates with your target clients and matches your mission, audience and industry.
Create Your Content Marketing Strategy
We'll develop a strategy to drive your brand's reputation and visibility with valuable content to attract, nuture, and qualify your target audience.